Social Media is taking the world by storm with 75% of internet users having social media accounts and ¾ of them using social media on their mobile phones. Using browsing history, social media platforms provide users with ads in their news feeds that pertain to their interests and needs. This makes Social Media Marketing (SMM) a must for your business.
Some of the great ways Social Media Marketing can improve your business are:
- Increased brand recognition – Makes yourself more accessible to new customers and recognizable to current customers
- Improved brand loyalty – Customers who follow you on social media are more loyal to your brand than others through engagement
- Conversion opportunities – Each post, image or video shared allows for customers to react which can lead to a site visit and possible customer conversion
- High conversion rates – Social media allows companies to act like people do and consumers like doing business with people, not companies. Social representation tends to improve trust in and give credibility to your brand.
- Higher brand authority – People turn to social media to compliment and talk about your services and products and the more people talking about your brand, the more authoritative it will be.
- Increased Website Traffic – Without a presence on social media, only those already familiar with your company or those searching for keywords you’re ranked for will visit your website.
- Decreased Marketing Costs – Depending on your goals, social media marketing can be relatively cheaper than other marketing methods
- Better Search Engine Rankings – Google and other search engines use social media as a significant factor when determining where your website should rank in search results.
- Improved customer service – Social media is a great way to show your great customer service. If someone gives a compliment or has negative feedback, you can respond right away to thank or remedy the situation
- Targeted marketing – With social media, you can target your audience to specific regions, demographics, and interests allowing you to use your budget effectively.
As you can see the benefits of Social Media Marketing are endless so give us a call today at 410-747-1100 to discuss a marketing plan that will meet your company’s goals and increase traffic to your site.