According to Google’s latest figures it is expected that mobile searches will surpass desktop and laptop searches in 2013. It is important that every shop have a mobile optimized website that makes them easy to connect to and do business with.
Mobile users are looking to connect with a business and make a purchase. Google will place you lower in the rankings if you don’t have a mobile optimized site and if you are purchasing clicks they will charge you more.
If your current site has flash, it will appear as a blank screen on APPLE Devices since they do not support flash ( 40% of all mobile devices).